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Saturday, 29-Dec-2012 04:54 Email | Share | | Bookmark
How To Make Your Music Career Highly Profitable And Stable

 
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How To Make Your Music Career Highly Profitable And Stable</h2>
<p>If you hold the belief that it is &lsquo;wrong&rsquo; to try to make money with your musical talents, do not read any further&hellip;simply close this page now.<br />
<br />
For those of you who have decided to continue reading&hellip;.welcome. Fact is, the majority of musicians want to have a career in music. However, these musicians also doubt their abilities to make good money in music, and fear that they will not be able to support themselves. Unfortunately, these people end up pursuing non-music jobs where they work full time and despise every time they go to clock in. This is all done out of the idea that a &lsquo;normal job&rsquo; is safe and secure, while a music related career is highly risky with little security. This is one of the very most common misconceptions that I see ALL THE TIME while training musicians to succeed in their careers!<br />
<br />
In truth, achieving great financial success while working on your music career is not as difficult as you might think. In addition, you don&rsquo;t need to be a big time rock star to make good money in the music business. However, in order to become financially free in your music career, you will need to take a very different approach than the one that is taken by most musicians. You will need to approach your music career as both a &ldquo;musical artist&rdquo; AND as a businessman (or woman). You must run your career as a business, where your primary goal is to add as much value as possible to your fans, other bands, music company officials, and other people in the business of music. <br />
<br />
Most musicians do not know how to treat their music career in a professional, business-like manner. This is why so many of these people struggle to make a lot of money in the music business.<br />
<br />
To quickly test out your current understanding of what it takes to become successful in the music business, take this quick music career assessment about <a href="http://tomhess.net/AmIReadyToPursueAMusicCareer.aspx">pursuing a music career</a> before reading the rest of this article.<br />
<br />
Besides not being prepared to achieve success in the business side of music, many musicians fail to make a decent income in their careers because they make the following mistakes:<br />
<br />
<strong>Not Taking The Time To Identify Your Market</strong><br />
<br />
Once you have become familiar with the value you have to give to the music industry, you will you need to find and identify the people who you will give value to. For example, imagine that you were about to release your newest record. Who are the people (fans) that would be waiting to buy your new music? Do you have a way to quickly and easily contact these people? If not, what action are you taking right now to build a list of your potential customers? Now imagine that you were a session musician. Do you have an organized list of all your potential customers/business partners such as musicians, recording studios, or bands? What are you going to do today to get in touch with these people and show them how you can help them with your skills and talents?<br />
<br />
One of the most common mistakes made by musicians is that they spend the time to create an album, increase their musical skills, or work in another area of the music industry, but when it comes time to receive the payoff for their hard work, they have great difficulty making any money. This happens because they have not taken the time to build a database of customers who are ready and willing to pay for the value that the musician is offering. Since this is such a common issue, I have made this one of my main areas of focus while mentoring the musicians in my Music Careers Mentoring Program.<br />
<br />
Additionally, musicians will make the mistake of assuming that once they are signed with a music company that the company will take all the responsibility to further their career. This is not true. The fact is, YOU are the one who will need to take initiative in your music career in order to promote yourself and make a better living. Work on building your own list of customers and fans so that you are the one in control of this aspect of your career. This can be used as a great tool to improve negotiations with future music business partners to make more money for you (AND for EVERYONE else involved).<br />
<br />
<strong>Not Having Solid Goals And Ways To Reach Them</strong><br />
<br />
To earn a good living in the music industry, you MUST develop a specific plan for how you will reach your goals. If you merely fantasize about making a lot of money, this is not enough to make this goal a reality. Rather than fantasizing, start working toward what you want to achieve by asking yourself the following questions:<br />
</p>
<ol>
<li>
What is your desired yearly income from your music career?</li>
<li>
What are the sources of musical income that will make the amount in question 1 possible?</li>
<li>
What action must you take to set up these sources of income? (Read this article on <a href="http://tomhess.net/Articles/BeginAtTheEnd.aspx">music business career planning</a> to learn more about this)</li>
<li>
How many ways can you ADD VALUE to your interactions with people in the music business? (Think of every possibility!)</li>
<li>
How many ways can you eliminate risk for other people in the music business?</li>
</ol>
After you have figured out your answers for each question above, you must focus on making every action you take in your music career go toward achieving the exact goals you have made for yourself.<br />
<br />
Most musicians looking to become successful in the music business are not sure what they must do to reach their desired goals. If you are experiencing this as well, the best solution to this problem is to seek out training from a professional who has shown other musicians how to earn a lot of money in their careers. This way, you can avoid making mistakes that will cost you significant time and effort to fix.<br />
<br />
<strong>Thinking That Popularity = Making A Lot Of Money In The Music Industry</strong><br />
<br />
Fact is, the majority of musicians who are &lsquo;making it&rsquo; in the music industry are NOT rock stars. Being part of a popular band does not mean that you will be earning a great living. The truth is that some musicians (who are very popular) still work side jobs just to get by. By understanding this, you will be able to push &lsquo;fame&rsquo; aside in order to focus on the most effective ways to work toward your goal of making a good living in music. Of course it is possible to both be famous AND make a lot of money in the music industry, however it is most important at this point to focus your efforts on the appropriate aspects of your goal.<br />
<br />
<strong>Not Taking The Time To Set Up Various Music Related Sources Of Income</strong><br />
<br />
It is common for musicians to treat their music career in the same manner that they have treated any other job that they have had. They expect a single paycheck at the end of an established period of time from doing a &ldquo;single&rdquo; activity. Unfortunately, this approach will NOT help you to achieve financial success in the music business. In order to make a good living in your music career, you must stop thinking from the mindset of obtaining a single sum of money as your main goal. Instead, you must work to build many different sources of musical income that go into your bank account on an ongoing, residual basis. By taking this approach, it becomes much easier to make a lot of money from music. In fact, musicians who use this method with save themselves time as well (because they do not have to continually work to get a paycheck). This enables them to have more freedom to pursue things such as writing music, touring and performing, or recording in the studio. In the end, it is important to have income coming in from both your active efforts and your past efforts that you already took the time to set up (that continue to make you money). Additionally, by approaching your music career in this manner, you will feel much more stable since you will not be dependent on any single source of income to pay your bills.<br />
<br />
<strong>Not Consistently Providing Additional Value To Other People In The Music Industry</strong><br />
<br />
To gain a solid understanding of what &ldquo;value&rdquo; means when it applies to the idea of making a living in the music business, you must pay close attention to the next sentence. Regardless of what you do in the music industry, whether it be touring in a band, creating music in the studio, giving music instruction or working as a record producer, the people in the music industry (including bands you play for, record labels, music students, etc.) must decide on working together with you versus thousands of musicians competing for the same opportunity. If you don&rsquo;t want to blend in with the crowd and go unnoticed, you will need to gain the upper hand on your music competition by creating value that far exceeds that of what most musicians are able to offer. This does NOT simply mean working on developing your music skills! Developing truly high value in your music career deals with many different aspects of your personal mindset, emotional stability under stress, and ability to work very hard on a consistent basis.<br />
<br />
If you want to make a lot of money in your music career, you will need to make it 110% clear that you are the number one choice when someone in the music industry must choose between you and your competitors. In fact, this must be TOTALLY clear before anyone has even listened to one second of your music!<br />
<br />
This may seem like a simple concept as you are reading it right now. However, as simple as it may be, almost all musicians DO NOT build their music careers by acting on this basic principle. To find out how much you apply this concept in your own music career, take this quick music career survey for creating <a href="http://tomhess.net/WhatDoesTheMusicIndustryLookForInYou.aspx">value in the music business</a>.<br />
<br />
By increasing your potential to create value (for all people involved) during any music related activity, you will be able to quickly earn a lot of money in the music business. This is one of the main ideas I focus on while training musicians to build highly successful music careers.<br />
<br />
<strong>Final Thoughts</strong><br />
<br />
There are a lot of musicians who think that making good money from their musical talents is &ldquo;wrong&rdquo; or &ldquo;deceptive&rdquo; in some way. These people think that it is only important to continue improving their musical skills. Although improving as a musician is clearly important, if you&rsquo;d like to have the freedom to make music for a living, you will also need to invest your time into improving upon the business side of your music career. This way you won&rsquo;t need to work a dead end &lsquo;day job&rsquo; just to make ends meet.<br />
<br />
There is no precise method for predicting every decision you will need to make in your music career to make more money. However, by simply avoiding the mistakes discussed in this article, you will be well on your way to making a great living in the music business. Once you have gained more time due to the financial freedom you will obtain, you will be able to focus more intensely on creating the music you love.<br />
<br />
If you have not yet completed the surveys mentioned above on <a href="http://tomhess.net/WhatDoesTheMusicIndustryLookForInYou.aspx">value in the music business</a>, and <a href="http://tomhess.net/AmIReadyToPursueAMusicCareer.aspx">pursuing a music career</a> I recommend doing this now.<br />


Thursday, 15-Nov-2012 03:09 Email | Share | | Bookmark
Build A Music Career By Studying The Advice In This Tom Hess Rev

 
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<strong>Build A Music Career By Studying The Advice In This Tom Hess Review</strong>
</p>
<p align="center">
By Ryan Buckner
</p>
<p>
A major factor for success in your music career is how you decide to ‘act’ on new information you receive about the music business. If you are like
countless other musicians, you are overrun with the advice and opinions of those around you who think they understand how the music industry works (even
though they’ve never worked in music). This kind of advice can often be very convincing, but mostly is unfounded. If you act on the advice of these people,
it is possible that you may never reach your full potential as a professional musician.
</p>
<p>
That said, I would like to give you the insight of a man who HAS succeeded in the music industry at a very high level so you can better understand what
makes for good and bad music career advice. Recently, I contacted Tom Hess, professional musician and guitarist in metal band Rhapsody Of Fire in order to
get his thoughts. The end result was a Tom Hess review of the top three most discussed music career advice amongst friends, family and other non-musicians.
After the interview ended, it was obvious that the advice you get from people outside of the music industry is highly inaccurate. Check out the full Tom
Hess interview / review:
</p>
<p>
<strong>Tom Hess Music Career Review Topic Number One: </strong>
</p>
<p>
<strong>Ryan:</strong>
<em>“If you want to make money as a musician, you need to write pop music so that you can get it to play on the radio.”</em>
</p>
<p>
<strong>Tom:</strong>
When someone gives this advice, they are confusing a couple of fundamental concepts. Fact is, simply having music that plays on the radio is NOT how to
make a lot of money as a professional musician.
</p>
<p>
Having the goal to write great music and have it played on the radio is certainly not a bad thing; however, you must not mix up your GOALS with ACTIONS.
Writing music that gets played on the radio is an example of a goal that you can reach by performing certain actions. However, earning a living as a
musician is a totally separate goal that is reached by different actions. All the things you do in your music career begin with you becoming clear on what
steps you must take to achieve the specific results you want. You may think to yourself, “That is stupid…of course I need to do that”; but this is actually
a very common occurrence that causes A LOT of musicians to go years without reaching their music career dreams.
</p>
<p>
In addition, you don’t have to be a songwriter in the music business in order to make a living (there are many different things you can do). In the end, if
you are looking to become very secure while working as a professional musician, it is essential to work on developing many different sources of income. By
doing this, you will not become totally dependent on just one way of making money. In order to find out how to put together many different ways to make
money in the music industry, get advice from a mentor who can direct you to all the different ways of growing your income within the music business.
</p>
<p>
<strong>Tom Hess Music Career Review Topic Number Two: </strong>
</p>
<p>
<strong>Ryan Buckner: </strong>
<em>
“Before you can become a professional musician, it is essential to go to a university and get a degree to fall back on. Once you have done that, only
THEN you can try to make it in music.” What do you think of this advice Tom?
</em>
</p>
<p>
<strong>Tom Hess: </strong>
Perhaps this piece of music career “advice” is the most common. The idea that you need to pursue a job, career or degree outside of the music industry
BEFORE working on becoming a professional musician is 100% backwards. When people tell you this, it is likely because they have heard somewhere that the
music industry is highly risky and it will be nearly impossible to earn a stable income. Their logic is that you should go to a university to get a “real
job” before you try your luck with the music industry. Once you have a secure job in place, you won’t have to worry about it if your music career doesn’t
work out (…so they say).
</p>
<p>
In response to this, I have 2 things to say:
</p>
<p>
1. The music business is NOT hectic, unstable or risky.
</p>
<p>
Fact is, the majority of people working as professionals in the music business are neither rock stars nor starving street performers. Actually, the music
business consists of a large middle class filled with musicians who earn a stable and secure living. Additionally, the music industry is more stable than
other non-music industries in many ways.
</p>
<p>
When you are working as a professional musician, you have various opportunities to build and sustain music-related income to come in from many different
sources at once. Some examples include money you make from touring, releasing instructional music products, selling your own music, and doing session
work…just to name a few.
</p>
<p>
This gives you much more financial stability than simply making all your money in the form of a single check that you pick up from work each pay period
(…like in most non-music jobs).
</p>
<p>
2. By pursuing a job in a field outside of the music business, you are only taking time away from what you truly want to do with your life (music).
</p>
<p>
Did you ever take a moment to consider what people really mean when they tell you that the music industry is “too unstable” and you should “get a degree
for something else”? Although they may think they have your best interests in mind, the truth is that they are not really helping you pursue your music
career dreams. In reality, they are giving you advice to help themselves cope with their own fear of the unknown; not advice to help YOU achieve your
dreams! To help explain this, let’s say that you wanted to become a lawyer rather than a musician. If that was the case, would people still tell you that
you should skip law school for 4 years until you get a degree in something else? Definitely not. So if this logic would not apply for becoming a lawyer,
why does it suddenly apply for becoming a professional in the music industry? In the end, both becoming a lawyer and becoming a musician are equal choices
when it comes to deciding how you want to live your life.
</p>
<p>
With all this said, it is safe to say the following:
</p>
<p>
a) You have the desire to work as a professional in the music industry.
</p>
<p>
b) It is very possible to make a stable living as a musician.
</p>
<p>
So considering these thoughts, there really is no reason for you to stop pursuing a career in music. Always remember, whatever you do in life is your
decision, do not let others decide how YOU should live your life!
</p>
<p>
As a side note, there certainly is nothing wrong with creating your own backup plan; however, if you are going to do this you must always center your plans
around your main musical goals. By keeping your highest goals in mind whenever you make your plans, you will be much more likely to achieve them.
</p>
<p>
<strong>Tom Hess Music Career Review Topic Number Three: </strong>
</p>
<p>
<strong>Ryan:</strong>
<em>“Becoming a successful pro musician is all about bumping into the right person at the right time.” What do you think about this Tom?</em>
</p>
<p>
<strong>Tom:</strong>
Whenever I encounter someone who believes that becoming successful merely amounts to “you must bump into the right person at the right moment”, I
immediately know two things that this person thinks:
</p>
<p>
1. Becoming a professional musician requires a good amount of ‘luck’.
</p>
<p>
When people strongly believe that they must become lucky to make it in the music business, they often expect that their musical dreams will simply fall
down into their lap. As a result, they do not work as hard as they would otherwise. Plain and simple, this is not how the music industry runs, and if you
want to achieve great things as a musician; you will need to take action every day to work hard and ‘create’ your own “luck”!
</p>
<p>
2. The key to achieving success as a musician is simply ‘knowing’ someone who already works in the music business.
</p>
<p>
You’ve probably heard people talk about “that one musician” who bumped into the head of a record label one night while handing out his new CD…Of course,
the two instantly begin chatting and the head of the record label signs the musician to a contract right there in the club! Sound good? Well, it is a great
story to tell someone; however, outside of rare instances, this is just not how it works in the music business. Fact is, people who work in the music
industry are not really interested in signing musicians to contracts until and unless that person can prove 110% that it will be well worth the investment
of time and money.
</p>
<p>
Additionally, simply “knowing” someone in the music business is not enough to reap the full rewards or benefits that that person can potentially give you.
This is because people in the music industry “know” a TON of musicians in the exact same spot. The key to really gaining leverage with these people is to
develop a real relationship with them that consists of a long term mutually beneficial exchange of value. To get started doing this, you will first need to
become an “obvious” choice as someone who has HIGH value to bring to the table. This includes both becoming a great musician as well as becoming very
knowledgeable in the business side of things. By doing this you will separate yourself from the thousands of other musicians out there who are all trying
to send out their music to record companies hoping that they will just get lucky and be chosen because they have good songs. As someone with knowledge in
the business side of the music industry, you will become an obvious choice over other musicians.
</p>
<p>
<strong>Ryan: </strong>
<em>
I appreciate you sitting down to talk with me about these things Tom. It’s been very insightful and I’m sure the people who read this will think so as
well. To everyone who reads this Tom Hess music career advice review, it should be clear now that most of what you hear from people outside of the
music business is worth a second thought. You can get more great info on how to reach your goals as a professional in the music industry by watching
the video on Tom’s music career mentoring page here:
</em>
<a href="http://tomhess.net/MusicCareer.aspx"><em>http://tomhess.net/MusicCareer.aspx</em></a>
<em></em>
</p>
<p>
<strong>Tom:</strong>
<a name="_GoBack"></a>
My pleasure Ryan, thank you.
</p>
<p>
<strong>About the author:</strong>
</p>
<p>
Ryan Buckner is an accomplished guitarist and composer who has been writing instructional material about guitar playing, musical composition and music
theory since 2006. He has also taught guitar locally as the owner of his own guitar teaching business in Oklahoma City.
</p>


Tuesday, 9-Oct-2012 02:56 Email | Share | | Bookmark
How To Take Your Music Career To The Next Level With A Mentor

 
How To Take Your Music Career To The Next Level With A Mentor

Would you like to become a successful professional musician who works full time in the music industry? The truth is, starting a career in music and earning a good living doing it is a very attainable goal. However, many musicians make the mistake of trying to build a career into the music business with absolutely no strategy for success. As a result, it takes them much longer to accomplish what they want with music (if they ever do).
If you would like to start a career in music and quickly reach success as a professional musician, it is crucial to find a mentor who has already achieved great things in the music business. By learning about the music industry from a professional who has already done big things, you will be much more likely to succeed in your own music career.

To show you what I mean, think about the world famous basketball star Michael Jordan. Even if you are not a basketball fan, it is likely that you have heard of the incredible success that Jordan achieved throughout his career. Over the span of about two decades, Jordan became known as one of the best athletes ever (in any sport) as he broke countless records, won many championships, and made A LOT of money from his player salary (not to mention through endorsements, shoe sales, and other means). By himself, Jordan was certainly a very talented athlete; however, he did not make it to the top alone. In every moment of his legendary career, Jordan continually received the advice, coaching and training of many mentors both within basketball and outside of basketball. As a result, he was able to take the incredible natural ability he had to play and turn it into something truly unforgettable. In fact, this situation is not exclusive to Michael Jordan, any athlete who has ever achieved incredible success has always maintained connection to a mentor even after winning major titles, awards or medals.
Similar to Michael Jordan or any other highly successful athlete, if your goal is to succeed in your music career, you will be able to achieve much more by finding a mentor who can change you from a talented amateur musician to a successful music professional. In order to find a great mentor for your music career, it is important for you to know what qualities you should be looking for in such a person. Here are the top 3 qualities of a music career mentor who can help you become highly successful:

1. Has the ability to pay attention to the small details of your music career while also helping you to stay on track toward your larger, long term goals.

In order to maintain success throughout your music career, you will need to keep your biggest goals in mind with each action you take. For most musicians, it is easy for them to become distracted in their music careers and lose direction. This often leads them down a long and frustrating path as they seem to be ‘doing things’ in their music career, but in fact are not working toward what it is that they truly want to achieve. Additionally, the majority of musicians do not understand how to pursue their music career goals in a highly focused manner by using an effective strategy. These musicians generally see limited to no success and as a result are forced to work outside of the music business.
When looking for your mentor, you must make sure that this person understands how to build highly effective strategies to help you achieve your music career goals as quickly as possible. With that in mind, it is possible that even with the right strategy in place, you may still become distracted, confused or uncertain throughout the course of your music career. A good mentor will instantly notice subtle signs that you are going down the wrong path, and will quickly step in to help you find your way again.

If you have not determined specific goals for your music career yet, it is important that you do so right away. Take this music career test to get a find out specifically what you want to get out of your music career.

2. Is already highly successful in the music business, and is able to help you solve any problems that get in the way of your music career goals.

Starting a career in music is often a very frustrating experience for most musicians. Although there is a great deal of information about the music business online; most of it is intended for use by the general music community. As a result, you may have specific questions for your own challenges in your music career, but no specific answers to help you deal with them. On top of that, the music industry information you find online does not help you understand the difference between ‘useful’ information, and information that either no longer applies to most musicians or does not apply for you in your own music career. This is why it is absolutely essential that you find a mentor who understands the inner workings of the music industry and has already built a successful career by figuring these things out.

When you have access to personalized advice from someone like this, you will quickly be able to solve any issues that arise in your music career. This will give you the ability to approach a career in music with a clear understanding of exactly what needs to get done in order to reach your personal goals.

3. Has previously helped other musicians become highly successful in the music industry (and can show you the proof!)

The music industry is unique from many other industries because becoming successful with a career in music does not require attending university programs, receiving a degree or taking any kind of special tests. That said, it is much easier for amateur musicians to ‘talk big’ when it comes to their music careers. Sometimes you will come across people in the music industry who claim to be highly successful, when in fact they are not. As you begin looking for a music career mentor, it is very crucial that you avoid the advice of these types of musicians and find someone who can really back up their claims of success in the music business.

In order to find a mentor who truly knows how to help you succeed in your music career, look first at the success of the musicians he is training/has trained in the past. If this person is truly a great mentor, he will not need to tell you so. Instead, it will be obvious due to the overwhelming amount of positive feedback given by the current and former musicians who have worked with him. Once a great mentor has helped many musicians achieve their musical goals, they naturally will feel a need to voice their approval. This can be observed commonly in the form of testimonials on your mentor’s website or in other areas online.

As someone who has personally trained many people to become successful professional musicians, I cannot stress enough the importance of finding a mentor as you pursue a career in music. Fact is, I would not be where I am today in the music business if it weren’t for the help of my current and former mentors. Don’t make the mistake of trying to figure everything out on your own in the music business. This is the same thing that so many musicians do, and this is why most musicians DO NOT make it with successful music careers. Regardless of your current experience in the music industry, I encourage you to seek out your own music career mentor as soon as possible so you can quickly begin reaching your full potential for success in your music career.

Find out how you can become a successful pro musician in the music business by reading the information on this musician mentoring page.

Start building a professional music career with a music career trainer who has already achieved a high level of success and can help you reach your goals.


Tuesday, 9-Oct-2012 02:42 Email | Share | | Bookmark
How To Make Your Music Career Highly Profitable And Stable

 
How To Make Your Music Career Highly Profitable And Stable

If you hold the belief that it is ‘wrong’ to try to make money with your musical talents, do not read any further…simply close this page now.

For those of you who have decided to continue reading….welcome. Now, let’s get down to it. Fact is, the majority of musicians want to have a career in music. However, these musicians also doubt their abilities to make good money in music, and fear that they will not be able to support themselves. Unfortunately, these people end up pursuing non-music jobs where they work full time and despise every time they go to clock in. This is all done out of the idea that a ‘normal job’ is safe and secure, while a music related career is highly risky with little security. This is one of the very most common misconceptions that I see ALL THE TIME while training musicians to succeed in their careers!

In truth, achieving great financial success while working on your music career is not as difficult as you might think. Additionally, you don’t need to be a big time rock star to make good money in the music business. However, in order to become financially free in your music career, you will need to take a very different approach than the one that is taken by most musicians. You will need to approach your music career as both a “musical artist” AND as a businessman (or woman). You must run your career as a business, where your primary goal is to add as much value as possible to your fans, other bands, music company officials, and other people in the business of music.
Most musicians do not know how to treat their music career in a professional, business-like manner. This is why so many of these people struggle to make a lot of money in the music business.

To quickly test out your current understanding of what it takes to become successful in the music business, take this quick music career assessment about pursuing a music career before reading the rest of this article.

Besides not being prepared to achieve success in the business side of music, many musicians fail to make a decent income in their careers because they make the following mistakes:

Not Taking The Time To Identify Your Market

Once you have become familiar with the value you have to give to the music industry, you will you need to find and identify the people who you will give value to. For example, imagine that you were about to release your newest record. Who are the people (fans) that would be waiting to buy your new music? Do you have a way to quickly and easily contact these people? If not, what action are you taking right now to build a list of your potential customers? Now imagine that you were a session musician. Do you have an organized list of all your potential customers/business partners such as musicians, recording studios, or bands? What are you going to do today to get in touch with these people and show them how you can help them with your skills and talents?

One of the most common mistakes made by musicians is that they spend the time to create an album, increase their musical skills, or work in another area of the music industry, but when it comes time to receive the payoff for their hard work, they have great difficulty making any money. This happens because they have not taken the time to build a database of customers who are ready and willing to pay for the value that the musician is offering. Since this is such a common issue, I have made this one of my main areas of focus while mentoring the musicians in my Music Careers Mentoring Program.

Additionally, musicians will make the mistake of assuming that once they are signed with a music company that the company will take all the responsibility to further their career. This is not true. The fact is, YOU are the one who will need to take initiative in your music career in order to promote yourself and make a better living. Work on building your own list of customers and fans so that you are the one in control of this aspect of your career. This can be used as a great tool to improve negotiations with future music business partners to make more money for you (AND for EVERYONE else involved).

Not Having Solid Goals And Ways To Reach Them

To earn a good living in the music industry, you MUST develop a specific plan for how you will reach your goals. If you merely fantasize about making a lot of money, this is not enough to make this goal a reality. Rather than fantasizing, start working toward what you want to achieve by asking yourself the following questions:

1. What is your desired yearly income from your music career?
2. What are the sources of musical income that will make the amount in question 1 possible?
3. What action must you take to set up these sources of income? (Read this article on music business career planning to learn more about this)
4. How many ways can you ADD VALUE to your interactions with people in the music business? (Think of every possibility!)
5. How many ways can you eliminate risk for other people in the music business?

After you have figured out your answers for each question above, you must focus on making every action you take in your music career go toward achieving the exact goals you have made for yourself.

Most musicians looking to become successful in the music business are not sure what they must do to reach their desired goals. If you are experiencing this as well, the best solution to this problem is to seek out training from a professional who has shown other musicians how to earn a lot of money in their careers. This way, you can avoid making mistakes that will cost you significant time and effort to fix.

Thinking That Popularity = Making A Lot Of Money In The Music Industry

Fact is, the majority of musicians who are ‘making it’ in the music industry are NOT rock stars. Being part of a popular band does not mean that you will be earning a great living. The truth is that some musicians (who are very popular) still work side jobs just to get by. By understanding this, you will be able to push ‘fame’ aside in order to focus on the most effective ways to work toward your goal of making a good living in music. Of course it is possible to both be famous AND make a lot of money in the music industry, however it is most important at this point to focus your efforts on the appropriate aspects of your goal.
Not Taking The Time To Set Up Various Music Related Sources Of Income
It is common for musicians to treat their music career in the same manner that they have treated any other job that they have had. They expect a single paycheck at the end of an established period of time from doing a “single” activity. Unfortunately, this approach will NOT help you to achieve financial success in the music business. In order to make a good living in your music career, you must stop thinking from the mindset of obtaining a single sum of money as your main goal. Instead, you must work to build many different sources of musical income that go into your bank account on an ongoing, residual basis. By taking this approach, it becomes much easier to make a lot of money from music. In fact, musicians who use this method with save themselves time as well (because they do not have to continually work to get a paycheck). This enables them to have more freedom to pursue things such as writing music, touring and performing, or recording in the studio. In the end, it is important to have income coming in from both your active efforts and your past efforts that you already took the time to set up (that continue to make you money). Additionally, by approaching your music career in this manner, you will feel much more stable since you will not be dependent on any single source of income to pay your bills.

Not Consistently Providing Additional Value To Other People In The Music Industry

To gain a solid understanding of what “value” means when it applies to the idea of making a living in the music business, you must pay close attention to the next sentence. Regardless of what you do in the music industry, whether it be touring in a band, creating music in the studio, giving music instruction or working as a record producer, the people in the music industry (including bands you play for, record labels, music students, etc.) must decide on working together with you versus thousands of musicians competing for the same opportunity. If you don’t want to blend in with the crowd and go unnoticed, you will need to gain the upper hand on your music competition by creating value that far exceeds that of what most musicians are able to offer. This does NOT simply mean working on developing your music skills! Developing truly high value in your music career deals with many different aspects of your personal mindset, emotional stability under stress, and ability to work very hard on a consistent basis.

If you want to make a lot of money in your music career, you will need to make it 110% clear that you are the number one choice when someone in the music industry must choose between you and your competitors. In fact, this must be TOTALLY clear before anyone has even listened to one second of your music!

This may seem like a simple concept as you are reading it right now. However, as simple as it may be, almost all musicians DO NOT build their music careers by acting on this basic principle. To find out how much you apply this concept in your own music career, take this quick music career survey for creating value in the music business.

By increasing your potential to create value (for all people involved) during any music related activity, you will be able to quickly earn a lot of money in the music business. This is one of the main ideas I focus on while training musicians to build highly successful music careers.

Final Thoughts

There are a lot of musicians who think that making good money from their musical talents is “wrong” or “deceptive” in some way. These people think that it is only important to continue improving their musical skills. Although improving as a musician is clearly important, if you’d like to have the freedom to make music for a living, you will also need to invest your time into improving upon the business side of your music career. This way you won’t need to work a dead end ‘day job’ just to make ends meet.

There is no precise method for predicting every decision you will need to make in your music career to make more money. However, by simply avoiding the mistakes discussed in this article, you will be well on your way to making a great living in the music business. Once you have gained more time due to the financial freedom you will obtain, you will be able to focus more intensely on creating the music you love.

Find out how to get into the music industry on Tom Hess' website.


Tuesday, 9-Oct-2012 02:23 Email | Share | | Bookmark
Expressing Yourself In Your Guitar Playing

 
Reasons Why You Have A Hard Time Expressing Maximum Emotion In Your Guitar Playing

Do you want to have the musical skills that allow you to control the emotions your listeners will feel when they hear you play guitar? The single greatest skill you can develop as an artist is the ability to consistently create music that allows you to express yourself in this way.

Most guitarists would agree that such a skill is the pinnacle of true musical freedom. Sadly, for the vast majority of musicians this ability remains out of reach. Why does this happen? Actually there are many reasons, but here are two of the most important ones:

Reason #1:

It is very rare that guitarists even ‘attempt’ to develop this ability. You can see the proof by looking at the data provided by Google's own Keyword Tool showing average searches done per month (worldwide) for the following terms:

play guitar with feeling = NO searches
expressing feeling with guitar = NO searches
play guitar with emotion = NO searches
express yourself on guitar = ABSOLUTELY NO searches
playing guitar with teeth = (believe it or not) 320 searches

As you can see, more guitar related searches are made for “playing guitar with teeth” than “express yourself on guitar,” “express yourself on guitar,” and other related subjects. Not too inspiring..

Reason #2:

Most guitar players spend a great deal of time working on memorizing scale patterns, and taking in as much theoretical music concepts as they can stand. These things certainly have some merit, but are not the way to fully understand how to express yourself with guitar at a high level.

Here is a great illustration of my point: If I told you to find an “E” note on the guitar you would probably be able to do this very quickly. However, if I told you to quickly find a note on your guitar that creates a particular feeling, you wouldn't be able to find it (assuming you are similar to most guitarists). Let me explain this a bit further...

Pretend that we are both about to jam together on guitar. I start strumming an E minor chord, and you decide that you are going to start playing a cool melody at the same time. Before you begin playing, I ask you if you can play your melody in a way which expresses a particular idea. My idea is that I want you to express “a sad woman crying over a past love”. Do you know what note you could play (above E minor) which will express “a sad woman crying over a past love?”

The majority of guitar players would have no clue how to approach this situation. In order to attempt to convey such an idea in their guitar playing, they would probably make a “guess” by playing various notes until something sounds good. This applies not only to the example from above, but to any idea which conveys an emotional expression.

The key to accurately expressing ideas with guitar is knowing exactly (in your head) which note will work in any given context, before you touch the guitar. All of the greatest guitar players who can freely express strong emotions in music have the ability to know ahead of time which note(s) will best express a certain feeling in any context. Not to mention, that they can use this ability to make anyone who listens to them feel the same. This is the greatest ability that one could ever look to obtain in all of music.

How can you express maximum emotion in your guitar playing?

Perhaps you think that you need a masters degree in music performance or detailed knowledge of how music works to be able to become highly expressive with music. Well, you don't need either one.

Here are 2 things you must do to master musical expression with guitar:

1. When you are learning on guitar, make it your number one objective to express emotions while you play. Keep this in mind every time you pick up the guitar.

2. Forget about playing guitar in the same way you would read a “guitar TAB” - as a series of numbers, patterns and riffs. Instead, when you reach for the guitar neck, start seeing emotions which you can express.

To see and hear how this works, begin by watching the video below

After watching the video you will fully understand how to express true emotion and passion on guitar.

By rethinking your current guitar player mindset to work with that of a “highly expressive guitar player,” you can become a music expression master! As you continue practicing self expression in your guitar playing, you WILL see huge results in every aspect of your musicianship.

Learn how to become a much more expressive in your guitar playing by checking out this guitar solo class.


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